We’re often told that Switzerland is the most innovative country in the world. At least, I’m often told that, when I give talks challenging companies in Switzerland to be more innovative. People in my audience point to various rankings which put Switzerland at #1, and say we can’t be that bad.
No doubt those rankings are measuring something meaningful. But I doubt they are measuring innovation in our day-to-day lives – at least, not judging by a recent trip I made to America.