In light of my blog answering the question as to why I work for Microsoft, I felt compelled to share this video with you. It’s fair to say that Brad Smith has great presentations, but this one is the best one yet to me.

When watching it, I feel so motivated, energized, and excited to be a part of Microsoft. Not sure if it will do the trick for you, but I believe it’s time well spent.

I’ve never seen anyone do a better job in explaining what role the cloud places in this world. He explains the impact the cloud has beyond a specific technology, but in general. How the cloud has empowered people and business all over the world, and we are just at the beginning. Making sense of the 4th Industrial revolution, in light of where we have come from and what the impact the past 3 industrial revolutions had on us as a society.

He highlights the big questions that we all need to ask ourselves, as well as the important and necessary steps that need to be taken by our political leaders who create the ground rules to protect our data but also our freedom.

My favorite quote in the video from Brad Smith is: “The future is up for grabs, it always is.”

I’m fully aware that this is a long video 1:16h, but next time you’re on your treadmill, elliptical, or stationary bike, I highly recommend to watch it.

Everyone does not perceive things in the same way, so I really would love to hear from you what you think of his presentation.

Written by Dave Kurth
Thriving within my current role as Product Marketing Manager, I am the leader and voice of the Microsoft Azure within the Swiss subsidiary. Views are my own.