VLOG #45 – from developer to marketeer

We as techies often dismiss marketing, so how does one make that transformation from developer to marketeer? Hear in this fire side chat with Kevin Raines, Product Marketing Manager of HPC in Azure, on how he came to be a marketer after working as a developer.

It is funny how often even I believe that I’m immune to marketing messages but then again, the gadgets in my house is proof of the opposite. But think about it for a second, let’s assume you have a solution that you’ve experienced that is extremely helpful to you and now you want to tell the world about it. Marketing is the craftmanship to phrase your story in a way that will not be dismissed by your targeted audience and teaches them just enough about the solution to peak their interest to actually make a move and invest their time to learn more about it. If you can’t provide enough value in a short moment to pique their interest, then they will never invest the necessary time to determine if it is indeed valuable to them or not. But if you overdo it then it will be dismissed as marketing. But in both cases your solution is the same, just presented in different packages. To get that packaging right is the job and the craftsmanship of the product marketing manager.

Written by Dave Kurth
Thriving within my current role as Product Marketing Manager, I am the leader and voice of the Microsoft Azure within the Swiss subsidiary. Views are my own.