The one thing we’re in control of!

Last week, I attended a training for IT Professional and it slightly made me worry. The audience had such a fixed mind set on the limitations of certain architecture or technical features in a specific service or product. I guess on one side, this is a good quality because they can see challenges and can point them out. On the flip side, it was a room full of IT Professionals who didn’t seem to look at the possibilities of the equation. Even though there are hundreds of successful stories of startups and companies, who approach new technology, take advantage of it, and successfully grow their business or alter the future for society.

Well during a phone call the other day, I remembered this one quote from Viktor E. Frankl in his book Man’s search for meaning: “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

It’s so true, we are not in control of what capabilities are available for a certain product or technology, as we are not in control of society or politics. But we are in control of our attitude in any given set of circumstances. And this is good news!

What this means is that you can decide if you want to focus on the limitations of people or technology or you can choose to focus on what is possible.

I hope when you read this that you’re among those who were taught that you can become or be anything, that you can change the world. And hopefully, you’ve been taught to treat others with respect and to look at the bright side of life.

If you haven’t read the book from Viktor E. Frankl about “Man’s search for meaning” I encourage you to read it, because despite of all the horrors he endured, he concluded that we should be able to take control and choose what attitude we have towards any given set of circumstances.

So please take a few minutes of your busy day and challenge yourself, so that come tomorrow you can make the right choice of attitude, and never forget it’s your choice! 

Written by Dave Kurth
Thriving within my current role as Product Marketing Manager, I am the leader and voice of the Microsoft Azure within the Swiss subsidiary. Views are my own.