On my flights between the east and west coast, I had the chance to read the New York Times Bestseller “Disrupted” by Dan Lyons. Some of the passengers were probably wondering what I’m reading since it really made me laugh out loud a few times. If you’re in the Technology Industry, this is a must read!

The book isn’t a funny book, it’s just that some of the things Dan Lyons is writing about I can relate to, even though I’m still in my 30s. Those who know me close know that I’m a big believer in the positive impact technology can have for us as a society. But just as in any industry and even in any corporation, you’ll find bad Apples which are mainly driven by their own greed. The book opened my eyes to something that is happening in the tech startup industry that is shocking and critical to me to create an awareness.

The amount of discrimination and the fact that many of the newly made tech billionaires have companies that have never made any profit in their history and the fact that only a handful mainly really get rich by its the founders and Venture Capitalists and not necessarily the employees. Dan Lyons isn’t just bringing acquisitions to the table but also uses his background as a journalist and provides detailed information to back up the statements and facts mentioned in the book.

In the epilogue of his book, he is making two statements to which I disagree regarding the Microsoft Cloud:

  • “Even the people who supposedly manage our data have no idea where all of it resides or who has access to it”
  • “We have no idea who has access to what.”

With Microsoft you know who has access to it and where your data is located. You’re in full control and you can even bring your own key and lock out everyone.

However, as Dan Lyons is writing in his book, many startups leverage cloud services such as Microsoft Azure which means they write their own code and are in control on how they leverage the underlying platform. This brings us to the point where you should really consider wisely which Software as a Service or Cloud vendor you want to use for your company. Here’s a link to my VLOG that gives you some tips and tools on how to evaluate your cloud provider.

Written by Dave Kurth
Thriving within my current role as Product Marketing Manager, I am the leader and voice of the Microsoft Azure within the Swiss subsidiary. Views are my own.